MLS® Rules ARTICLE 5 – ADVERTISING
Rule 5.01 - Every image submitted to the MLS® System shall prominently feature the property specific information about the Real Estate Component itself and aspects of the immediate surroundings that relate directly to the Real Estate Component, including, but not limited to, scenery viewed from the Real Estate Component.
Examples of conduct which violates Rule 5.01 includes, but is not limited to, the following:
- Photographs on a Listing may not include any wording. PropTx watermarking is added after but Members are still not permitted to put the Brokerage names themselves;
- Photos that say “coming soon”;
- Photos with borders or swooshes or banners;
- A video of a amenity not in view of the Real Estate Component;
- Photos with any wording – such wording can go in the description box;
- A for sale sign that is not blurred;
- Digitally altered images including the use of any artificial intelligence (“AI”) system or technology to create, alter, or enhance images or digital staging that do not accurately depict the listed real estate;
- Images of surrounding amenities that are not in view of the listed real estate;
- Images of advertising or marketing messages with the exception of architectural drawings, floor plans, maps, aerial or distance photographs relating to the listed real estate which is labelled as such; and
- Any persons or digital representations of persons.
This Rule does not preclude PropTx or the Association from adding a watermark to the photographs.
First Breach: $500.00
Repeat Breach: $1,000.00
